ROTATING EQUIPMENT
Marketing for rotating equipment service shops.
Pump repair. Motor rewinds. Dynamic balancing. Gearbox overhauls. If you service rotating equipment, we build the websites and run the marketing that puts your shop in front of the plant managers, MRO buyers, and contractors who need you.
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Most rotating equipment service shops have a website that was built ten years ago, hasn't been updated since, and doesn't rank for anything. Or they don't have a website at all and rely entirely on word-of-mouth and existing contracts.
Word-of-mouth works until it doesn't. A plant manager retires and the new one doesn't know your shop exists. A purchasing department switches to an approved vendor list and you're not on it because you don't show up when they search. A competitor down the road gets a new website and starts ranking for the searches that should be yours.
The rotating equipment service industry is undermarketed. That is both the problem and the opportunity.
The businesses we work with.
If your shop does any of the following, we know how to market it.
- Pump repair and rebuilding.
- Centrifugal, positive displacement, submersible, vertical turbine. API and non-API.
- Electric motor repair and rewind.
- AC and DC, low and medium voltage, vertical and horizontal. IEEE and EASA standards.
- Dynamic balancing.
- Single-plane, two-plane, field balancing. ISO 1940, API 610/611/612 tolerances.
- Gearbox repair and overhaul.
- Parallel shaft, right angle, planetary. Speed reducers and increasers.
- Fan and blower rebuilding.
- Centrifugal fans, axial fans, blowers. Impeller repair and replacement.
- Driveshaft and coupling services.
- Balancing, alignment, repair, custom fabrication.
- Turbocharger rebuilding.
- Industrial and marine turbo overhaul, testing, calibration.
- Marine propeller service.
- Balancing, repair, pitch adjustment, machining.
We use "reference plane" instead of "datum." We say "impeller" instead of "rotating component." We know the difference between API 610 and API 685 because we come from this world.
What we do for rotating equipment shops.
- Website.
- A site that positions your shop as the authority in your service area. Service pages for every capability. Content that plant managers and MRO buyers actually read. Performance scores in the 94 to 99 band on mobile.
- SEO and content.
- Articles targeting the searches your customers make: “pump repair near [city],” “electric motor rewind cost,” “dynamic balancing services [region].” We write the content that ranks because we understand the technical detail well enough to get it right.
- Paid advertising.
- Google Ads campaigns targeting plant managers and MRO buyers searching for your services. Your accounts, your data, zero markup on ad spend.
- AI search readiness.
- When a purchasing manager asks ChatGPT “who does pump repair in [region]” or a plant engineer asks Perplexity “best electric motor repair shop near me,” your business shows up. We build for the way people search now, not just the way they searched five years ago.
Why us and not a generalist agency.
A generalist agency will ask you to explain what a pump impeller is. They'll write a service page that calls everything "equipment maintenance" because they don't know the vocabulary. They'll target keywords like "industrial services" instead of "centrifugal pump repair Houston" because they don't understand the search behavior.
We don't have that problem. We come from the rotating equipment world. We know the difference between a rewind and a rebuild. We know that your customer is a plant maintenance manager who needs a pump running by Friday, not a consumer browsing for the best deal.
That industry knowledge is the difference between content that ranks and content that reads like it was written by someone who Googled "what is a gearbox" ten minutes before the deadline.
Ready to get found by the people who need your services?
Send us your website and we'll show you exactly where you stand. Free review, no commitment.
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